Members book around four times as often as everyone else, and the vast majority also donate.
No memberships renew automatically. Expiries cluster in early autumn as the new season goes on sale.
Your top 10% of customers drive 48% of ticket revenue, and the top 1% drive 15%.
Win the second visit and one in four go on to become regulars.
About 1 in 7 book in the final week. Half plan a month or more ahead, so your marketing window is the weeks before, not the last few days.
Pairs are the most common booking at nearly half, with a healthy third booking for groups of three or more.
Of all tickets sell at a discount rather than full price.
New audience insights are in the works. Fresh cards land here as we dig deeper.